google: Google, MeitY announce Appscale Academy Class of 2022; these 100 startups to be trained to build high-quality apps

MeitY Startup Hub, an initiative of the Ministry of Electronics and Information Technology (MeitY), and Google have announced to cohort 100 Indian early to mid-stage startups and help them to build high-quality global apps and games. The 35% of the cohort come from Tier-2 and Tier-3 cities; 58% have a woman in a leadership role. The cohort’s main sectors are: Education, Health, Finance, Social, Ecommerce, and Gaming.
The initiative is part of Google’s Appscale Academy. The goal of Appscale Academy is said to be to identify and support promising Indian startups and help them grow into successful global businesses.
The 100 chosen startups have been selected from over 400 applications recieved. The key selection parameters are said to be: their creative ideas and innovation, product quality, product scalability, and talent diversity.
It will be a six-month programme which will train these 100 startups via a customised curriculum enabling them to create high-quality apps for the global market. Startups of the Appscale Academy cohort are solving for some of India’s daily, critical, and unique needs through creative homegrown solutions. It also includes startups supporting core communities in India through creative apps across agriculture, B2B, parenting, and more.
The startups will receive access to virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry professionals. Select startups will also get an opportunity to pitch to leading venture capitalists.
During her address at the program’s launch, Purnima Kochikar, Vice President, Play Partnerships, Google, said, “Today, India is uniquely positioned to become a leading hub for global app innovation with tremendous opportunity for Indian startups across the country, regardless of size and location, to thrive in the global app ecosystem. We thank MeitY Startup Hub for their partnership and vision and look forward to taking another step towards growing a diverse app ecosystem in India together. Welcome to the inaugural Appscale Academy class, a cohort of 100 promising app-preneurs who have inspired us by their creativity and audacity.”
List of startups:



  • AyuRythm: Personalized holistic wellness
  • being: 24×7 Personalized self-therapy
  • Evolve: Self care tool for mental health
  • Gratitude: Practice daily gratitude, be mindful, and live with intention
  • Healcard: Solution for all medical healthcare needs
  • iMumz: Holistic pregnancy and parenting app
  • Live Fit Life: Improving lifestyle through physical and mental practices
  • MediBuddy: End-to-end digital healthcare platform
  • MySaheli: Utility and healthcare for women
  • My Strack: Smart posture corrector and trainer
  • OncoBuddy: Holistic support in the fight against cancer
  • Raahee: Affordable and accessible mental health service
  • Stamurai: Stammering & stuttering speech therapy
  • Finance

    • FinPlay: Investment simplified with games
    • Free Bird: Loan tracker for debts, interest and repayments
    • Jar: Daily savings and investments in digital gold
    • Money360: Money management and online financial marketplace
    • multipl: Balance lifestyle spends with savings and investments
    • My Rental: Owner & tenant management system
    • SAS Loans: Providing solutions for financial needs
    • Snapmint: Online EMI store
    • StashFin: Credit line and personal loans
    • Zobaze POS: One stop shop manager for businesses


    • Accented: Micro-blogging and petitioning platform
    • Enigma: Online social platform for idea sharing, community collaborations and more
    • Explurger: New age social media platform for travelers
    • Farmyng Club: Networking community for farmers
    • IncogApp: Private social network for free and open speech
    • Matrubharti: Community of vernacular content creators and consumers
    • Milaap: Crowdfunding platform
    • Opined: Discussion-driven micro-blogging platform
    • Swagit: Social media and social networking




  • Kavishala: One stop platform for literary minds
  • Kuku FM: Audio stories and audio books
  • Memeland: Create memes, fun videos and more
  • Nojoto: Unlock the potential of spoken words through storytelling
  • Argiculture

  • Krishify: Digital community of agri stakeholders
  • Nkosh: End-to-end agriculture services for farmers
  • Sat2Farm: Satellite based farming solutions
  • Business

  • Crooze: Rewarding cyclists for every ride
  • Other everyday essenstial