YouTube has shared a list of all the new features that will be coming to the streaming video platform gradually this year. YouTube’s Chief Product Officer, Neal Mohan has shared the roadmap of new features for YouTube in 2022.
He has mentioned that,“Every single one of these updates are based on a lot of discussion and data, as well as feedback from the entire YouTube community.”
Mohan has mentioned features for creators, viewers and partners in an official blog post. Here’s a list.
Features for YouTube creators
YouTube wants to provide every tool possible for creators to help them achieve their creative goals. For this, the company has confirmed to bring more engagement and monetisation options across all the formats — Shorts, Live and VOD — the platform currently offers.
For starters, the company is planning to bring improvements on how creators make Shorts. Apart from that, new video effects, editing tools, etc will also be added to help creators create Shorts videos easily.
YouTube is also bringing the ability to reply to individual comments by creating a Short.
Also, to help Shorts creators create branded content in Shorts, the company will be adding new options in BrandConnect. These features include Super Chat and ability to shop directly from a Short.
Other additions include ‘go live together’ and ‘new insights’ in YouTube Studio. The ‘go live together’ will allow creators to collaborate with each other. The ‘new insights’ feature will analyse Google’s search data to tell creators about trending topics at the moment.
In addition to this, the company is also planning to bring Shopping, gift membership and several other features to the platform in 2022.
Going forward, creators will also be able to create their own channel guidelines for comment section and NFT.
Features for YouTube viewers
YouTube viewers, who use their smart TVs to watch videos on the platform, will get the option to reply or comment on the videos, using their smartphone. Mohan has not given any official timeline than when to expect this feature.
Apart from that, the company has already introduced the new viewing screen with more interactive controls and easier navigation. Premium members now also have new and improved listening controls.
In addition to this, the company will also add parental controls to YouTube Music and YouTube TV app.